The basic logo of UMHSB is based on the parent logo used by UUM with the addition of the word UMHSB which refers to Uniutama Management Holdings Sdn Bhd as a subsidiary of Universiti Utara Malaysia. The Universiti Utara Malaysia logo contains three graphic elements; emblem, acronym ‘UUM’ and full name ‘Universiti Utara Malaysia’. This logo should be placed on all official collateral such as signs and stationery as well as for advertising purposes through traditional or new media. All three elements cannot be separated. The name ‘Universiti Utara Malaysia’ may not be recreated with any other font, resized or rearranged for any reason. The University Logo Design resembles a shield shaped like a nib. Inside the shield, there are curved and vertical lines, and right in the middle are six oval shapes representing, among other things, six grains of rice. The background color of the shield is dark blue while the vertical and curved lines are white. If the logo is on the flag, the background color surrounding the shield should be light blue. Interpretation
First: The shield, which is shaped like the nib of a pen, symbolises UUM as an institution of education and knowledge. The nib of the pen also symbolises the proactive nature of knowledge. The University does not only formulate knowledge, but also disseminates knowledge through teaching, research, consultation and publication.
Second: The white lines represent the initial letters of the University’s name. The U-shaped line at the bottom stands for ‘University’, while the second curved line, the smaller ‘U’, stands for ‘Utara’. On top of these curved lines, there are two curved lines and a vertical line in between shaped like an ‘M’, which stands for ‘Malaysia’. All together, the lines represent the University’s acronym – UUM.
Third: Inside the University’s logo, the University’s motto ‘ILMU BUDI BAKTI’ is inscribed. The two curved lines at the bottom of the shield also symbolise sheets of paper which carry the meaning of ‘ILMU’ or knowledge, The six yellow ovals in the centre of the shield represent ‘BUDI’ or virtue as reflected in the Malay proverb – “Ikut resmi padi, semakin berisi semakin tunduk” (As the grains of rice on a stalk of paddy mature, become heavier, and tilt the stalk downwards, making it bow, so should those who increase their knowledge, evince humility). The three lines at the top of the shield symbolise ‘BAKTI’ or services rendered whether individually or collectively to one’s faith, society and nation.
Fourth: The three oval lines surrounding the shield symbolise universal moral values which guide members of the campus community.
Fifth: The yellow colour within the oval lines and around the shield represents the campus community’s loyalty to the King and nation.
Seventh: The blue colour represents solidarity among the members of the campus community.
Eighth: The white colour inside the five lines symbolises the five Pillars of Islam.
Ninth: Besides representing ‘BUDI’, the six yellow ovals in the centre of the shield also symbolise the six Principles of Faith.
Tenth: Finally, the two blue dots symbolise the University’s excellence and uniqueness as a management university.
Group Corporate 16 October 2023
